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Girl meets dress funding

Flora Macdonald Johnston. Any bag you want, you name it — she has it. Seated on a sofa in an ankle-length floral dress rented, of course and suede boots, Prew looks incredibly relaxed despite managing a rapidly growing business. Unlike most fashion rental companies, individual users can sign up and rent their clothes to others on the platform. Not only does it enable people to rent clothes without a long-term commitment, those loaning their clothes can profit in some cases greatly from their wardrobes.

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Online Fashion Rentals Startups in United Kingdom

Q Can you tell us the story of how you came up with the idea of Girl Meets Dress? When my co-founder Xavier and I looked into the market we saw that no one was doing it. We were the first company to rent luxury fashion online and it is wonderful that Girl Meets Dress is now pioneering the way for rental as a new and exciting ecommerce category of its own. A Online luxury fashion rental.

We have over 4, dresses from over international designer brands. Our customer service team is currently the largest section. We are growing fast! Q How did you get from idea to product, was there much project management involved? A We very simply put a basic website live and confirmed demand for our product. Once you know the market potential exists and customers are excited, you can build on that and expand further.

The early days are all about testing. My co-founder and I were the only ones involved in setting up Girl Meets Dress. Finding a co-founder with different skill sets to you is a brilliant way to launch without needing to hire a full team on day 1. If you can split the main areas of the business between you, then you can launch with minimal cost and test the product at market.

A We are lucky as we do not have many competitiors in the online rental market. Our relationships with our designers are crucial and the aim is to bring together the best dresses from all over the world — from both UK new talent to worldwide established brands. The mix and varied selection of these designers on one site is what will hopefully mean that every woman visiting will find the perfect dress no matter what her event!

Q What have been your major hurdles when starting up, how have you overcome them? A When we started, ensuring we have a full team in place while bootstrapping was no easy feat. We were lucky to find so many hardworking and ambitious staff to stick with us and the vision.

Becoming knowledgeable in so many different areas is challenging but it definitely helps to have 2 co-founders with complimentary and different skill sets. Fulfilment and logistics is an area which has to evolve and improve all the time as the company grows and orders increase.

New processes and staff roles have to adapt to demand for the product to maintain efficiency. There are exciting ways to pioneer every market, whichever field you love. Of course, you can learn about any new topic — but will you be able to compete with people with years of knowledge and expertise.

Q What customer recruitment channels are you using, and which are the most effective in terms of conversion? A There are so many amazing entrepreneurs who are pioneering brilliant and useful business that are making our lives easier and more enjoyable.

I love attending business events and networking so I get to know them all. Thea Green has been incredible in her ability to turn Nails Inc into a global brand — the company keeps on getting better and better.

A Without giving anything away, Girl Meets Dress is proving the potential to be huge! We have ambitious and exciting plans for the year ahead.

We want to continue to grow the collection of stock, the team, and to innovate within the wider Fashion space. We will continue our leadership of this emerging space and be in a position to wow our customers in every way possible and to forge a brand and quality of service which women will wonder how they managed without, giving women access to the biggest closet in the world! Save my name, email, and website in this browser for the next time I comment.

Has your glorious dream of posting fresh blog content every week that propels your site through the rankings started to feel more like a nightmare? But while Freelancing is great, but it can also be demanding of your time and energy, particularly when it comes to invoicing for your services. Martin Harrison. Q Can you explain your business model in very simple terms? Q What does your team currently look like? Q How have you funded the business? How do you stand out? Q What does your typical customer look like?

Q What advice would you give to anyone thinking of starting a business? Q What are your long-term plans for the business? Martin Harrison Works at Copify. View all posts. Startup Stories — Storage World. Startup Stories — Netberg. Add comment. You may also like. Wendy Woodhead. Vanessa Adamko. Blogging Content marketing Copywriting News Startups. Jack Geary.

Girl Meets Dress maps fashion route to Europe

Business woman Anna Bance discusses the revolution of collaborative consumption, when to go after your start-up idea and how business success still comes down to having core values. The number of returning customers to the site. We ensure that our customers stay extremely loyal and our members rent once or twice every month! We are currently in the final stages of launching Girl Meets Dress in Europe. This is the first time designer rental has been made accessible outside of the UK as Girl Meets Dress has only been shipping to the UK and Ireland since its launch in

By Rebecca Burn-Callander. Girl Meets Dress, the online dress hire company, is expanding into Europe to meet demand from fashion-savvy girls on the Continent. The company now promises next-day delivery to customers anywhere in Europe, and is looking to establish partnerships with complementary brands to help acquire new customers.

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Girl Meets Dress co-founder Anna Bance chats to Startacus

So we thought it only right to catch up with co-founder Anna Bance to find out more about this rather fashionable venture. Did everyone think it was a good idea or was it met with scepticism? The idea of collaborative consumption is now making a big impact around the world, whether it is somewhere to stay Airbnb or a car Whipcar — and now designer clothing. When we started, ensuring we had a full team in place while bootstrapping was no easy feat. We were lucky to find so many hardworking and ambitious staff to stick with us and share the vision. Launching a business is always going to have an element of risk, but I believed in the idea, my co-founder and the market potential. To see if our idea could work we needed to test the product at market — which is the first step to seeing if there is demand. We found Girl Meets Dress was a concept that women really responded to, especially as we launched at the perfect time, providing a timely and innovative fashion solution during the recession. Not only that, GMD is also very attractive to designers because many women will typically only have tried a few high end designer brands in their lifetime, if any. With rental, designer labels get to be introduced to potential customers on a regular basis.

How Girl Meets Dress is capitalising on the demise of ownership

Anna, a former fashion PR, spotted a gap in the dress rental market and together with Xavier, created an affordable way for women to wear designer dresses. Given the rise in online shopping was more extensive in the UK than any other country, we knew a potential market existed, so we wanted to capitalise on this and give women a new way to shop. After taking a risk by leaving my stable job as a PR manager it was great to have the reassurance that I had done the right. It was also reassurance that the GMD concept could work and I knew from here we could continue to expand and grow.

She has a degree from the London College of Fashion. AB: The GMD story began in when I was working as UK PR Manager for French Luxury brand Hermes — and like my previous roles in the fashion industry, it involved lending the collection of dresses and accessories out on a daily basis to fashion magazines, shoots, celebrities and journalists?

Anna Bance is the co-founder of Girl Meets Dress , an e-commerce business that allows customers to rent the latest designer dresses and accessories for a fraction of the retail price. She studied at The London College of Fashion and managed PR for the designer brand Hermes before spotting a gap in the market for online luxury fashion rental. What were you doing before and why did you decide to launch your own company?

Small Business Stars: Anna Bance of Girl Meets Dress

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Q Can you tell us the story of how you came up with the idea of Girl Meets Dress? When my co-founder Xavier and I looked into the market we saw that no one was doing it. We were the first company to rent luxury fashion online and it is wonderful that Girl Meets Dress is now pioneering the way for rental as a new and exciting ecommerce category of its own. A Online luxury fashion rental. We have over 4, dresses from over international designer brands. Our customer service team is currently the largest section.

10 minutes with: Anna Bance, co-founder of Girl Meets Dress

Here is a list of the 10 most exciting ones. Chic by Choice. Womens clothing - Rental service. It is currently accessible to 15 European markets, including the major fashion centers of the UK, France, Italy and Germany, and offers a selection of more than 40 designers. Renters can hire dresses 48 hours in advance. All dresses are returned using prepaid UPS envelopes. ChicByChoice handles all the dry cleaning and maintenance activities. Company Overview.

Girl Meets Dress, borrow the latest designer dresses. Here you'll find information about their funding, investors and team.

She has a degree from the London College of Fashion. AB: The GMD story began in when I was working as UK PR Manager for French Luxury brand Hermes — and like my previous roles in the fashion industry, it involved lending the collection of dresses and accessories out on a daily basis to fashion magazines, shoots, celebrities and journalists? When we looked into the market we saw that no one was doing it. We were the first company to rent luxury fashion online and it is wonderful that Girl Meets Dress is now pioneering the way for rental as a new and exciting ecommerce category of its own. Luckily I already knew my Co-Founder and we were able to get going there and then.

The 14 coolest fashion startups in London

Girl Meets Dress founder Anna Bance was among the first speakers, insisting on the importance of being an adaptive retailer. Indeed, the term adaptive is almost one of those buzzwords that get thrown around in business without ever really meaning much, however, Bance has truly demonstrated the essence of being adaptive with Girl Meets Dress. Offline hire of dresses had been in operation since the s, she said, but there was no online offering with a next-day delivery. Customers were not realising that we were hire.

In conversation wtih: Anna Bance, founder of Girl Meets Dress

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Girl Meets Dress London's growing startup scene is well-known for having lots of finance startups thanks to its close links to the banking world, but that's not the only kind of startup that thrives here.

Etailer Girl Meets Dress is to ramp up its marketing and editorial after receiving investment from venture capital fund Global Founders Capital. This is the first round of financing for Girl Meets Dress. The etailer plans to expand its marketing efforts and editorial elements on the website and plans to recruit new talent. Girl Meets Dress has pioneered a new and now growing exciting category in ecommerce and this partnership will help us to achieve our vision for the business.

Etailer Girl Meets Dress receives venture capital funding

Ahead of the Activate London Summit , Anna Bance, co-founder of Girl Meets Dress, spoke to us about how the online fashion rental service is riding the wave of collaborative consumption as people increasingly value experience and time over ownership. Girl Meets Dress is a disruptive e-commerce business with a mission to democratise luxury — believing that everybody deserves a Cinderella experience. We provide millions of women with the ability to rent designer dresses and accessories for a fraction of the retail price. The Girl Meets Dress story began in when I was working as UK PR manager for French luxury brand Hermes — and like my previous roles in the fashion industry, it involved lending the collection of dresses and accessories out on a daily basis to fashion magazines, shoots, celebrities and journalists. I thought to myself "wouldn't it be amazing if we could all borrow dresses for just one event, and wear a different designer for every event in our calendar? How do you explain the popularity of the sharing economy? Consumers are no longer confined to owning goods and services.

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Comments: 1
  1. Goltizshura

    Good business!

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